- project.detail.category: Branding
- Klient: Solpak
- Miejsce: Poland
- Rok: 2020
Solpak wanted to introduce a new range to the flour products market. The main target group for their products is traditional customers. People who expect certainty about the products they buy. This type of consumer prefers simple and clear visual codes, their main value is stability. Fashionable trends, uniqueness, premium, and unnecessarily overloaded graphics. The introduction of the new product line required the preparation of three SKUs: breadcrumbs, corn breadcrumbs, rice breadcrumbs.